Lose a dress size in 7 days!
Lose 5 pounds in 10 days!
How to fit int your skinny jeans in 2 weeks!
How to get a bikini body!
These are all headlines turning up in my inbox the past week; aligned with the “New Year, New You” spiel that most companies are using to sell their products.
This time of a year everyone starts thinking about how they can improve their lives and marketers know they have a small window of opportunity to take advantage of you during this time of year.
Have I mentioned to you before that my background is in media/advertising/marketing? I know all the strategies behind these companies!
The fitness and diet industry is particularly booming this time of year. Although I always encourage people to find a fitness programme and get sweating; I get pissed off when people make ridiculous or unhealthy claims to make money from people’s weakness!
I have signed up to a fair few fitness websites/blogs to see what other people are doing online so I have been inundated with emails with enticing headings such as the above.
What’s worse is that for a second I was sucked in!
Next week I am doing a photo shoot for my upcoming e-book and those feelings of not being good enough are quickly resurfacing. I keep worrying about not having abs yet or not being as cut as I would like to be, despite training hard! I worry that I will be bloated on the day, as you all know my stomach has a mind of its own!
My fear based thoughts get in the way. Despite knowing my body is in better condition than most people’s and I am happy with my body most of the time, I still have thoughts like “who the hell do I think I am writing an e-book and doing a photo shoot!”
I had never in my life felt body pressure until recently, but when you start working in the health and fitness industry it’s almost expected that you have the “perfect body”.
Of course, when those thoughts take over, I am sucked into those one liners like “how to lose 5 pounds in 7 days”. I don’t even need to lose 5 pounds but a flatter stomach would be appreciated!
Fortunately I know enough about nutrition and fitness to understand that these schemes are a lie. Very few people are going to see the results that they claim in the period of time. I also know the advice isn’t particularly healthy.
The age-old saying “If it sounds too good to be true, it usually is” should always be remembered!
I understand that these techniques of cutting out all carbs or carb cycling may be beneficial for models or body builders who need to look their best for a certain day as their career depended on it. But for the average person it’s not realistic or healthy. What you’re losing in mostly water and you will regain this quickly once you resume your regular diet. You may even slow down your metabolism.
The same princible applies to all the other gimmicks out there – ab machines, weightloss/gain shakes and pills. They are fueled by marketing campaigns which will have you think the product will change your life!
Your desire to lose weight should always be led by healthy habits. There are no quick fixes in life. There are band-aid solutions but the only method to sustaining weight loss is eating regularly, portion control. cutting our processed foods, sugar and trans-fat and eating foods as close to their natural state as possible. Oh and training your fat or flat arse off!
It may take longer than 7 or 10 days to drop a dress size but it will happen if you commit to eating clean!